After hearing the news of Google was in talks to buy one of the popular fitness trackers, now it’s all come to light. Google has recently reported to has purchased a wearable organization Fitbit for $2.1 billion. In a blog post reporting the news, Google SVP of device and service Rick Osterloh said that buying Fitbit is "a chance to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.
It’s not new that Google would spend this huge amount of money to buy the fitness wearable watch. Early this year Google has paid $40 million for innovation and faculty from watchmaker Fossil Group's research and development team. Anyway, this move was still not enough to overcome a huge brand competitor such as Apple Watch, Samsung Galaxy Watch.
The most obvious potential lure is the health data of millions of Fitbit customers. Fitbit devices have been tracking wearers’ health metrics for over a decade, cataloging behaviors like steps taken, calories burned and exercises performed. That’s just the kind of thing Google, fundamentally an advertising company needs to further build out its profile of, well, you. Advertisers already take educated guesses at your health status, with apps like period trackers sharing your info with Facebook and others. With Fitbit helps, Google can go stronger for this wearable watch arena.