"The future is coming" was what Sony showed on its CES 2020 announcement. Sony's press conference has come and Sony has made what could be one of CES 2020's biggest surprise announcements, it's a car.
Sony revealed its electric sedan concept to showcase its many powerful technologies from entertainment products to camera sensors and more. The new electric sedan is called Vision-S.
Indeed, you might think of the Vision-S as an electric shopping list from which Sony hopes car manufacturers and from which Tier 1 suppliers will decide to buy. In several vehicles, Sony sensors are already on the road, but as advanced driver assistance systems (ADAS) and, eventually, autonomous cars become commonplace, cars and trucks will need even more.
The Vision-S features 33 different sensors inside and outside the car, multiple widescreen displays, 360 audio, and always-on connectivity, with some pieces coming from industry players such as BlackBerry and Bosch. Sony said that It is also powered by a "newly designed EV platform" that will be able to power other types of vehicles, such as SUVs, which appears to have been engineered by the automotive supplier Magna. However, it's worth noting that last year Magna revealed it was working on a new electric motor design that would be half the cost of current motors, but with eight times power density. More partnerships, meanwhile, are also credited such as Qualcomm, NVIDIA, Continental, HERE, Elektrobit, Gentex Corporation, ZF, and Benteler.
The vehicle's exterior has some powerful Porsche vibes, especially around the headlights, and it somewhat resembles the Lucid Motors Air in the side profile. Within, the Vision-S features a dashboard-spanning screen similar to the one that Chinese EV company Byton brings into their vehicles, with displays in the headrests for rear-seat passengers.
Finally, we don't know what will be for Sony Vision-S. What we heard from Sony's CEO and President, Kenichiro Yoshida, is “This prototype embodies our contribution to the future of mobility.” Would Sony pay attention to put this into production, or is it just meant to be a reference car?