Sony reportedly will change its corporate name next year

There will be "Sony Group" instead of "Sony Corporation" after 60 years.

You may know Sony, a consumer electronics industrial company, which has been established and operated for quite a long time now. Sony provides all kinds of electronics covering cameras, cameras sensors, audios, TVs, smartphones, also the most popular gaming console and even electric car. Not just consumer electronics of its origination, Sony gives more to be a creative entertainment company such as motion pictures, music, and others.

As mentioned, Sony is a quite big conglomerate company, especially in the term of the consumer electronics business. But recently under control of CEO Yoshida Kenichiro, the company is reported that it will change its corporate name from the next year.

Actually, the legal name of this Japanese tech giant is Sony Corporation that is operating the consumer electronics business and also a holding of a group of businesses above. Recently, in an annual shareholders meeting, the company’s shareholders have reportedly approved the proposal to change the company’s name. As per the reports, the new name of the company will be “Sony Group” instead of “Sony Corporation”.

“We decided to rename the company to the Sony Group because we want to make full use of the diversity of our business portfolio to promote the development and evolution of the business.” said the company’s CEO, Yoshida Kenichiro.

Sony is not the name of the original start-up. The company was established in the year 1946 as “Tokyo Tsushin Kogyo”. 12 years later, in 1958, the company adopted the name “Sony” to represent the company’s goal of becoming a global brand.

At this point, do not be confused. "Sony" brand name is still there. The change is just applied to the corporate’s legal name by omitting the Corporation and replacing it by Group that will supposedly diversify the company’s business as it is. The new corporate name, “Sony Group”, will start from the beginning of the next fiscal year, April 2021.